![]() ![]() “ It’s easy to get overwhelmed by deciding what to post and which metrics to track, but you need to focus on what you want to get out of social media to begin with,” says Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. Start developing a successful social media marketing plan by writing down at least three goals for social media. This makes it easier to show the value of your work and secure buy-in from your boss. Social media goals should align with your overall marketing objectives. And if you advertise on Facebook, cost-per-click (CPC) is a common success metric. If Instagram is for brand awareness, you might track the number of Instagram Story views. You may want to track different goals for different social media networks, or even different uses for each network.įor example, if you use LinkedIn to drive traffic to your website, you would measure click-throughs. Instead, focus on things like engagement, click-through, and conversion rates.įor inspiration, take a look at these 19 essential social media metrics. Vanity metrics like number of followers and likes are easy to track, but it’s hard to prove their real value. Psst: If you need examples of smart social media goals, we’ve got you covered. Without goals, you have no way to measure success and return on investment (ROI).Įach of your social media marketing goals should be SMART: specific, measurable, attainable, relevant and time-bound. The first step to creating a winning social media strategy is to establish clear objectives and goals. Choose goals that align to business objectives Set S.M.A.R.T. ![]() ![]() How to create a social media marketing strategy in 9 steps Step 1. ![]()
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